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Crown: 4Q Losses, But ‘07 Revs, Hallmark Ratings Rise

Written by Karin on March 14, 2008 – 1:56 pm -

by Wayne Friedman | Source: Media Daily News

CROWN MEDIA HOLDINGS, OWNER OF the Hallmark Channel, widened its losses for the fourth quarter of 2007 some 24% to $37.5 million. The downward numbers were primarily attributed to selling expenses, which increased to $21.6 million, due to bonus and legal expenses. However, for the full year, Crown Media narrowed its net loss–now at $159 million versus $389 million in 2006.

Advertising sales continue to improve, growing 21% to $63 million. Subscriber fee revenues still lagged behind ad revenues in growth and total dollars, only inching up 3% during the period to $6.4 million.

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Will Upscale Supermarkets Have Egg On Their Faces?

March 14, 2008 – 1:55 pm

by Sarah Mahoney | Source: Marketing Daily FORGET ABOUT TESCO, WHOLE FOODS and Trader Joe's. The average American supermarket may have a new nemesis--food inflation that's moving faster than a ...

Marketers Bracing For Pricier Paid-Search Ads

March 14, 2008 – 1:53 pm

by Sarah Mahoney | Source: Online Marketing Daily JUST AS MARKETERS HAVE BECOME used to building paid-search into their media plans, a new study from a leading search agency finds that ...

Time Inc. Goes Home & Garden with new site MyHomeIdeas.com

March 4, 2008 – 10:38 am

[Big Idea] You don't even need to buy magazines to learn what's hot, stylish, or what you & your customers like. This research is free! Find what you like and ...

Google: Metrics Key To Keeping Web Ads Afloat In Recession, Not Clicks

March 4, 2008 – 10:34 am

[Big Idea] If you intend to use pay-per-click advertising (those Google "Sponsored Results") you need to read up on the recent economy's effects on PPC ads, to minimize your losses. ...

Social websites don’t consume more viewers’ time than informational nor shopping websites

March 4, 2008 – 10:31 am

[Big Idea] ... so don't bust your back trying to be all over them. Not only do people spend less time there, but it's been documented time & again that ...

Dairy Queen faces franchisee revolt; Angry mom-and-pop restaurant owners fight parent company

March 2, 2008 – 2:50 pm

Source: MSNBC CHARLESTON, W.Va. - Dairy Queen is facing a dilly of a problem — a rebellion against the revamping of restaurants by a growing number of mostly mom-and-pop franchise owners. Claiming ...

Things Going From Bad To Worse At Sears, Kmart

March 2, 2008 – 2:49 pm

Source: Marketing Daily SEARS HOLDINGS, IN THE MIDST of a search for a new CEO, reported its fourth-quarter and full-year results, and things are getting tougher for the Hoffman Estates, Ill.-based ...

Social Nets, Niche Employment Sites Likely To Snag Most Employer Dollars

February 25, 2008 – 8:31 am

[Our Thoughts] Be careful... remember, whatever you put on Facebook, is saved forever, and cannot be removed. Heaven only knows what similar type issues will arise with other sites you ...

Clinton’s Web Site Doesn’t Impress, Study Says

February 25, 2008 – 8:29 am

[Our Thoughts] Our including this article today is not political. We know you're dying to believe it is. We know you're dying to imprint your own prejudices about the media ...

2008 Economic Stimulus Act Provides Tax Benefits to Businesses

February 21, 2008 – 7:03 pm

Source: IRS Newswire Issue Number: IR-2008-022 WASHINGTON — In addition to providing stimulus payments to individuals, the Economic Stimulus Act of 2008 provides incentives to businesses. These incentives include a special ...

Coffeehouses Perk Up On News Of Starbucks’ Closure

February 21, 2008 – 7:02 pm

[Big Idea] Seize every opportunity -- even "little" ones -- when they present themselves. Considering the lifetime value of even just one customer, it's worth it! An ounce of perceived ...

Newspaper Web Sites Draw Younger Audiences

February 21, 2008 – 6:58 pm

[Big Idea] If your target marker is younger adults (ages 18-34), consider advertising on your local newspapers' websites. ## by Erik Sass | Source: Media Daily News NEWSPAPER WEB SITES ARE REACHING ...

New Ad Campaign Tells Story, Makes Connections, Gives Viewers that “A-ha” Moment

February 21, 2008 – 1:42 pm

Source: Chain Drug Review The ads feature the tagline “Pharmacies. The face of neighborhood health care.” They support that theme with messages about pharmacies and pharmacists, including their convenience, accessibility, expertise, ...

Retailer Lillian Vernon files for Chapter 11

February 21, 2008 – 1:41 pm

Source: Forbes.com Direct retailer Lillian Vernon Corp. (Web: LillianVernon.com) on Wednesday filed for protection under Chapter 11 of the bankruptcy code, a week after it laid off half of its year-round ...

Sharper Image seeks bankruptcy protection; company explains what went wrong

February 21, 2008 – 1:40 pm

James Temple | Source: San Francisco Chronicle The 184-store chain "is in a severe liquidity crisis," according to a Chapter 11 filing submitted to the U.S. Bankruptcy Court in Wilmington, Del., ...

Customer service, goods are better online, study reveals

February 19, 2008 – 3:51 pm

[Karin's Take] The message on this is simple: if you don't have a website and aren't helping your customers online, you're missing the boat. Customers are now more satisfied buying ...

Ditching ‘iconic’ age-old advertising message brings higher sales in highly-competitive market

February 19, 2008 – 3:47 pm

[Karin's Take] Here's a perfect example of how changing your advertising can result in a major sales boost. This is why it is imperative to understand who your buyer is, ...

Newspaper Business Sections Dying Off

February 19, 2008 – 2:52 pm

By Jeremy Mullman | Source: Advertising Age Shrinking newspapers forced to make cuts are increasingly regarding their stand-alone business sections as expendable. The Denver Post -- which folded its business ...

The Insider: WaMu visualizes new ad campaign

February 19, 2008 – 2:50 pm

[Karin's Take] Think about this one in terms of your business. Is there a way you can adapt WaMu's approach to your shop or business, to break free of the ...

Retailers trimming back merchandise; Stores controlling inventory as consumer spending falls

February 16, 2008 – 1:26 pm

AP | Source: MSNBC Overall, the U.S. retail industry is bracing for its bleakest times since the 1991 recession. .... "We are looking at recession levels of spending for consumers," said Frank ...

Look out for Facebook - Bill Gates Brings to Light how it’s Not so ‘Friend’ly

February 15, 2008 – 12:10 pm

[Karin's Take] "Web 2.0" and "Social Networking" have become huge catch-phrases and in-crowd type marketing over the past 18 months. Yet, is it such a great idea? has been slow ...

Franchisees Don’t Like The Way Marketing Runs At Dunkin’

February 15, 2008 – 12:06 pm

[Karin's Take] A conflict not entirely unlike what independent retailers go through at the hands of their suppliers... whether it's one-size-fits-all marketing (that doesn't fit!) or devaluing through no marketing ...

More Insight on January Retail Sales Reports

February 14, 2008 – 7:51 pm

By Evan Clark and Kristi Ellis | Source: Women's Wear Daily Apparel and accessories specialty stores saw sales advance 1.4 percent from December, driven in part by clearance of holiday merchandise, ...

Writers’ Strike May Have Accustomed Viewers To Web

February 14, 2008 – 7:49 pm

by Nina M. Lentini | Source: 02/12/08 Marketing Daily 41% report that their online spending has increased during this period 63% are spending time online looking for special discounts, coupons and offers ...

Magazines See 2007 Boom On Web

February 14, 2008 – 7:45 pm

by Erik Sass | Source: Media Daily News PRINT IS THRIVING--ONLINE. The top 320 magazine Web sites received on average 67.5 million unique visitors per month during the fourth quarter of 2007--an ...

Bad Guys Make Legit Emailing Harder

February 14, 2008 – 7:44 pm

by Erik Sass | Source: Online Media Daily PHISHING AND SPAM INCREASED 100% in 2007 compared to 2006, according to Des Cahill, the CEO of Habeas, speaking on the second ...

Discounts - Yawn.

February 13, 2008 – 1:25 pm

Source: The Wall Street Journal Knowing January would be tough, many retailers slashed prices to draw customers. It wasn't enough. Despite extensive discounting, many department stores, women's apparel sellers and even discounters turned ...

More shoppers head to discount stores

February 13, 2008 – 12:31 pm

By Jayne O'Donnell, USA TODAY In recent weeks, some people who seldom shopped at Wal-Mart, for reasons ranging from a perception of low quality to poor customer service, say they've put ...

Private-label food market to hit $131 billion by 2010

February 13, 2008 – 12:22 pm

[Karin's Take] Don't be turned off by this article's references to supermarkets and grocers. The target audience of the article is grocery, but the principles of private labeling and why ...

Staples cuts back amid sales slowdown

February 13, 2008 – 12:17 pm

[Karin's Take] It's always interesting (and a bit reassuring) to see larger retailers taking common-sense cost saving measures that we "little" retailers took long ago. Are there any measures they're taking ...

Old Navy Tries For New Target Market: Women in Their 20s

February 13, 2008 – 12:12 pm

By Natalie Zmuda | Source: Advertising Age Sales growth at the struggling Gap Inc. division began to slow in 2003 and has been steadily declining since 2005. A makeover, it appeared, ...

January ‘08 Retail Sales Show Consumers Spending on Essentials

February 13, 2008 – 12:05 pm

Source: National Retail Federation As expected, January retail sales demonstrated that consumers last month were focused on buying necessities more than discretionary items. According to the National Retail Federation, retail industry ...

Consumers rank inserts, circulars above TV ads

February 13, 2008 – 12:04 pm

It is no surprise that a print/direct media agency found that their own media choice ranks over others, with consumers. Naturally there is some bias to be expected in this ...

Will Green Initiatives Win Back Price-Sensitive Shoppers?

February 13, 2008 – 11:10 am

by Sarah Mahoney | Source: Marketing Daily IN THE LAST FEW DAYS, retailers seem to be caught up in one do-the-right-thing spasm after another. While the trend certainly isn't new, observers are ...

85% Of World’s Internet Users Have Shopped On The Web

February 13, 2008 – 11:01 am

Source: Center for Media Research According to the latest Nielsen Global Online Survey on internet shopping habits, more than 85% of the world's online population has used the internet to make ...

Consumers Prefer Non-Branded Sites For Health Info

July 23, 2007 – 3:45 pm

by Tanya Irwin | Source: MediaPost's Marketing Daily CONSUMERS CONDUCTING ONLINE HEALTH-RELATED RESEARCH favor general health information Web sites and specific ailment-focused sites rather than pharma company sites, a survey shows. The ...

Social networking site users at greater risk for identity theft

July 23, 2007 – 3:38 pm

Source: BBC News Credit information group Equifax said members of sites such as MySpace, Bebo and Facebook may be putting too many details about themselves online. It said fraudsters could use these ...

Wal-Mart cuts prices on 16,000 items focused on back-to-school; head rolls over fashion gaffe

July 23, 2007 – 3:34 pm

Source: MSNBC BENTONVILLE, Ark. - Wal-Mart Stores Inc., the world’s largest retailer, said Monday it is cutting prices on more than 16,000 items starting this week in a bid to turn ...

Did You Get Your Free Slurpee???

July 11, 2007 – 4:35 pm

7-Eleven Offers Free Slurpees To Celebrate 80th Birthday Source: MediaPost's Marketing Daily LAST SATURDAY, EVERYONE HAD THEIR lucky day when the date hit 7/7/07. Today, though, is one convenience store chain's lucky ...

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